Brand and Marcomms. Specialist

Posted by Limited MEMBER 2 Sep 3:04 pmLabone, Accra

Job description: is committed to helping the people of Ghana buy and sell online safely. We want to build great online experiences for people and have a good time doing it. We are Ghana’s largest consumer internet company and are looking for top talents to join our team.
This is a unique opportunity to work for a fast moving company, which will offer you a challenging, but also fun environment with exposure to international teams, trends and businesses.
Responsibilities is looking for a proactive Brand and Marketing Communications specialist with a can-do attitude who is smart, self-motivated and an ambitious individual looking for broad exposure with a fast growing consumer Internet Company. The ideal candidate will ensure that communicates business objectives and products strategically to the right target audience as per brand guidelines.

• Manage’s digital ecosystem and strategy for social media engagement
• Extend the life of BTL and ATL campaigns using social media
• Use social listening for competitor insights
• Manage social CRM (Customer Response Management)

• Responsible for ATL communication materials
• Develop creative briefs for agency and in-house
• Develop innovative and creative concepts for communication
• Provide competitor reports on marketing communication
• Update KPI and competitor reporting sheets monthly
• Develop monthly report for marketing manager
• Be a custodian of the Tonaton brand

• Manage sponsorship pool, finding and negotiating for beneficial sponsorships
• Deliver unrivalled brand experiences in all sponsorship and BTL events
• Source for and managing merchandise stock and inventory
• Responsible for all below the line activations and brand properties
• Provide competitor reports on market activations


• Media placements in all traditional channels (Radio, TV, Press and OOH)
• Securing beneficial partnerships with media houses to increase brand visibility and T.O.M.A
• Responsible for PR (Public Relation) efforts
• Responsible for all media properties
• Provide competitor reports on media mentions
• Monthly reporting to marketing manager
• Work with key creative/advertising, Digital agencies, Media houses and BTL agencies

Eligibility and personal qualities

• 2 - 3 years work experience in Advertising or Marketing
• Degree in communication /marketing or related discipline
• Advanced computer knowledge with MS-Office, Excel and digital skills
• Good organizational and planning skills
• Excellent written and verbal communication
• The ability to work under pressure and to deadlines
• Good attention to detail and accuracy
• Good knowledge of marketing techniques
• Self-motivated and team player
• Experience/exposure in the ecommerce industry is a plus

What You Can Expect from Us
• Work with some of the best entrepreneurs and operators in the field, coming from successful international companies such as Skype, Kinnevik, Klarna, Amazon and Naspers.
• Have exposure to international teams and projects in Europe and Dubai
• Working with a team that has a proven track record of building successful Internet companies
• An opportunity to work for a fast moving company that offers a challenging, fun and international environment
• Excellent career advancement opportunities
• Flat hierarchies within an energetic and highly motivated team

Start date: As soon as possible.

I do not want to be contacted by telemarketers.

IT / Telecom
Job type:
Full Time
Report this ad

Apply for this job


Stay safe!

  • Research the employer if possible
  • Don't give out personal information before meeting the employer in person

Watch out for:

  • Promises of a job upon payment of a fee

More on staying safe

Visit member's page Limited

Ghana's Largest Marketplace

Share this ad