Offline Marketing Executive (Advertiser)

Posted by Africabets Ghana Limited MEMBER
17 days
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Job location
Company / Employer
Reputable Betting Company
Job type
Full Time
Minimum qualification
Higher National Diploma
Events & Entertainment
Business Function
Marketing & PR
Educational specialization
Marketing & Sales
Total vacancies
Maximum age
Gender preference
Application deadline
Required experience (years)

About the role

• He/ She should have some insight in online advertisement making excellent use of social media tools such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp etc. and also insight in offline marketing applying reasonable use of outdoor advertising such as billboard advertisements, newsprint advertisement, TV and radio advertisements, promotions and sales, LPMs etc. and negotiating better media buying deals for the company.
• Having reasonable knowledge and enthusiasm for SOCCER in particular and SPORTS in general with appreciable knowledge about the betting industry, will be an added advantage.
Roles and Responsibilities
• Planning and execution of marketing projects and campaigns. Forming ideas and concepts and creation of adverts suitable for distribution to various media and social platforms and measuring its impact and effectiveness.
• Understanding the general advertising space (online or offline) be it outdoor, electronic media, print media advertisement, digital etc. and advising management appropriately on reasonable budgets to achieve peak client/ customer optimization.
• Performing activities relating to Search Engine Optimization on continuous basis
• Creating and executing SMS and E-mail based marketing campaigns
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Salary/ Remuneration: Attractive and Negotiable
General Requirements
Preferably Males between the ages of 25-40years
• The required candidate must be self-motivated with at least One (1) year full working experience as a marketer (good in both Online and Offline marketing).
• Diploma/HND/ Professional Certificate in fields such as Marketing, Advertising, Commence etc. with keen interest in Sports betting in general and soccer in particular.
• He/ she should also be very creative and knowledgeable in this field.
• Should be up-to-date with advancement in web technology.
• Must know all about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, internet jargon, and be innovate in product marketing in the digital both digitally and physically.
• Must be able to think creatively about other innovative approaches to marketing.

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